UD Asturiana

UD Asturiana is the story of two Brussels futsal clubs, Spanish Futsal and Sporting Roja, that merged in 2024 to form one team. It's a family affair: friends, cousins and several generations who share the same passion. The club needed a visual identity and a website that felt like its own, plus a tool to run the club day to day.

I created the club's identity from scratch: logo, colors, art direction, all the way to its social media visuals. Then I designed a clean, welcoming site where everyone can find the match schedule, standings, and team news.

Behind the scenes, I built a custom back office, the Hub, designed around club life. After every match, the staff fills in the stats sheet there: who played, goals, assists, and cards. Live-streamed matches get their own report, with viewer numbers, watch time, and where the audience came from. The squad, player profiles, and kit orders placed online from the club's catalog all live in one place. And the Hub installs on a phone just like an app.

A strong visual identity and a site that has become the go-to place for players, their families and everyone who follows the club. On the organizational side, the staff runs the team, live streams and orders from a single tool, on their own.